Sass & Bide. The Takeover by Coca Rocha
Coco Rocha has taken over sass & bide’s online world and it has been a pleasure to be a part of it by contributing countless images of the latest Love Shady collection thru social media all leading to reveal of the labels latest muse, supermodel Coco Rocha.
Watch video of Coco Rocha for Sass & Bide on my blog, here
Coco posted new looks daily – styled & shot on the move – using only a handheld camera and her natural surroundings. With all the content posted on sass & bide’s social media channels, with a live feed through to sassandbide.com as well as through fashion bloggers like myself…the takeover began.
From January 23, sass & bide counted down to Coco’s takeover with a ‘teaser’ campaign shot in London by photographer Angelo Pennetta and styled by Victoria Young. The images slowly revealed Coco’s identity over a five-day period.
During the takeover that kicked off on January 28, Coco was featured in candid, raw and energetic shots self-styled in the sass & bide SS13 collection ‘loveshady’ giving a sneak peek into the daily activities & musings of a supermodel ‘off-duty’.
It certainly had me and many others wanting more – not to mention lusting for Sass & Bide’s latest collection.
You still have until a chance to win two looks worn by Coco by entering your details before February 8 2013. Enter to WIN HERE
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