February 6th, 2013

Sass & Bide. The Takeover by Coca Rocha



Coco Rocha has taken over sass & bide’s online world and it has been a pleasure to be a part of it by contributing countless images of the latest Love Shady collection thru social media all leading to reveal of the labels latest muse, supermodel Coco Rocha.

Watch video of Coco Rocha for Sass & Bide on my blog, here

Coco posted new looks daily – styled & shot on the move – using only a handheld camera and her natural surroundings. With all the content posted on sass & bide’s social media channels, with a live feed through to sassandbide.com as well as through fashion bloggers like myself…the takeover began.

From January 23, sass & bide counted down to Coco’s takeover with a ‘teaser’ campaign shot in London by photographer Angelo Pennetta and styled by Victoria Young. The images slowly revealed Coco’s identity over a five-day period.

During the takeover  that kicked off on January 28,  Coco  was featured in candid, raw and energetic shots self-styled in the sass & bide SS13 collection ‘loveshady’ giving a sneak peek into the daily activities & musings of a supermodel ‘off-duty’.

It certainly had me and many others wanting more – not to mention lusting for Sass & Bide’s latest collection.


You still have until a chance to win two looks worn by Coco by entering your details before February 8 2013. Enter to WIN HERE

Not sure what to wear to your next event or need a wardrobe make over? Don’t hesitate to contact me for a quote or follow me on Facebook, Twitter or Instagram to stay up to date with my fashion and style trends.




February 6th, 2013

SASS & BIDE. The Takeover by Coco Rocha

View Behind the scenes footage of THE TAKE OVER by COCO ROCHA featuring Sass & Bide’s latest collection Love Shady.

The latest LOVE SHADY Collection as well as all of Coco Rocha’s campaign images, are all available at Sass & Bide online now

Video courtesy of Sass & Bide.


(Source: sassandbide.com.au)

January 10th, 2013

Style Steal. SASS & BIDE ‘The Headliner’ Jean


With sales offerings galore since Boxing Day, it is hard to decide what you really want, versus what you are buying because it’s on sale. I think the important thing to remember, is that if it really wasn’t appealing to you when it was full price, you probably don’t really need it. That said,  some of my favourite designers are serving up some delicious purchases for you to enjoy.

So for 2013, I’d like to introduce my first style steal. Sass & Bide are officially on sale and their ‘The Headliner’ jean is now available for $90.00. Purchase online here

These printed pants are the perfect way to take a fashionable step forward, without needing to really go out on a limb. After all, we can’t seem to get enough of printed denim.

Not sure what to wear to your next event or need a wardrobe make over? Don’t hesitate to contact me for a quote or follow me on Facebook, Twitter or Instagram to stay up to date with my fashion and style trends.


December 28th, 2012

2013. Styling New Years Eve & Day


Maurie and Eve halter dress, $155 / Tony Bianco Pointed toe pumps, $60/ Mimco , $145 / Michael Kors water resistant watch / House of Harlow 1960 gold jewelry / Cocktail ring / House of Harlow 1960 gold hoop earrings, $68


Bec and Bridge playsuit , $179 / JLH for Siren Ankle strap wedge, $105 / Alexander Wang calf hair handbag / Allison Daniel stone jewelry / Belle Noel by Kim Kardashian gold ring


Camilla and Marc striped dress /Tony Bianco High heel sandals, $155 / Marc by Marc Jacobs clutch marc jacob / Samantha Wills cocktail ring / Belle Noel by Kim Kardashian ring / American Apparel gold plated jewelry


Sass & Bide sequin top / Long white blazer / Senso shoe / Witchery Raffia handbag, $73 / Witchery Bangle bracelet, $62 / A|X Armani Exchange logo hat / Samantha Wills Safari Nights Ring Black

New Years celebration’s are the biggest on the event calendar, so too is it’s build up. And whilst the night or day may not always live up to our expectations, we can certainly ensure that our fashion does.

I’ve put together four different looks to help you bring in the New Year celebrations. It really just depends on who you want to be in 2013…

Happy New Year!

Not sure what to wear to your next event or need a wardrobe make over? Don’t hesitate to contact me for a quote or follow me on Facebook, Twitter or Instagram to stay up to date with my fashion and style trends.


October 24th, 2012

Horsing Around. Melbourne Cup Carnival, Derby Day

I have rebelled against the black and white fashion instruction for Melbourne Cup Carnival for some time now. But with age and a love a fashion, comes a respect for tradition. And whilst I will absolutely abide by Flemington’s old school glamour come Derby Day next week, for those of you that follow my style, I need to inject a little colour. This Sass & Bide 'Going Home' dress fulfils my Derby Day brief - fashion forward, black and white but with a splash of colour.

SHOP the Look

1. Going Home Dress by Sass & Bide

2. Mimco Marilyn Headband by Mimco

3. Becca Box clutch by Witchery

4. Krystle Black patent Heels by Tony Bianco

5. Cage Ring by Lo Luv by Erin Wasson

6. Earrings by Juicy Couture

7. Silver bangle by House of Harlow

Not sure what to wear to the races or your next event? Don’t hesitate to contact me for a quote or follow me on Facebook, Twitter or Instagram to stay up to date with my fashion and style trends


September 2nd, 2012

Myer & VRC Celebrate 50 Years of Fashions on the Field

Myer Ambassadors Jennifer Hawkins, Rebecca Judd and Kris Smith took to the catwalk on Thursday when the Victoria Racing Club (VRC) and Myer launched the 50 Years of Fashions on the Field celebrations with an exclusive event at Myer Mural Hall.

Hosted by Channel Seven’s Jennifer Keyte, guests heard from past winners Jeannine-Renee Pascale (Myer Fashions on the Field multiple title winner between 1987-1996) and Elizabeth Gaunt (2003 Myer Fashions on the Field winner).

The festivities continued with a stunning Myer fashion parade showcasing this season’s key racewear

fashion and millinery from Australian’s leading designers. The parade also featured a stylish nod to trends from the past five decades.

Celebrities donning their finest racewear were joined by Myer designers Sarah-Jane Clarke and Heidi Middleton, Yeojin Bae, Dom Bagnato and Teresa Liano and top milliners Phillip Rhodes, Kim Fletcher and Richard Nylon.

Visit Myer online to purchase any of the looks featured in the parade.

To be styled for your next race meeting, don’t hesitate to contact me or follow me on Facebook, Twitter or Instagram to stay up to date with my fashion and style trends.


August 21st, 2012

Front Row. MYER Spring/Summer 2013 Launch

I was privileged enough to attend the Myer Spring Summer 2013 Collections on Thursday night in Sydney where Myer Ambassadors Jennifer Hawkins and Kris Smith launched a spectacular parade that showcased over 170 new season looks by Myer’s leading stable of Australian designers (and some of my personal favourites).

The launch played out in an intimate circular catwalk - a suspended abstract landscape constructed from thousands of individual rope lengths that hovered high above the audience transforming the space and creating our journey to South Africa - the home of Myer’s advertising campaign for the season.

Jennifer Hawkins made a stunning entrance in Toni Maticevski to open the show, flanked by models wearing custom made designs created by Myer’s talented designers. Jayson Brunsdon, Fleur Wood, Ellery, Aurelio Costarella, sass & bide and Manning Cartell proceeded to follow and had me lusting for more.

Jennifer took to the catwalk wearing gorgeous designs from Ellery, Manning Cartell, her swimwear label Cozi and Aurelio Costarella.

Kris Smith showcased leading Myer menswear brands Arthur Galan AG, Dom Bagnato, Blaq and renowned Australian swimwear label Speedo, new to Myer this season.

Closing the show was Jen in a breathtaking Aurelio Costarella gown.

Lucky for me, Myer’s leading designers, including Sarah-Jane Clarke and Heidi Middleton, Kym Ellery, Karen Walker, Magdalena Velevska, Arthur Galan, Yeojin Bae, Jayson Brunsdon, Aurelio Costarella, Nicola Finetti, Leona Edmiston and Wayne Cooper were all in attendance and lucky for me, within arms reach.

An after party on the catwalk followed the event where the fun and fabulous people (or rather fashion) watching really began.

Visit Myer online or visit your nearest store to treat your wardrobe this Spring/Summer, I certainly will be.

Big thanks to the team at Myer for having me.

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August 20th, 2012

LW Styling. Lorinska Anderson Myer Spring/Summer Launch

I was very excited to attend the Myer Spring/Summer 2013 launch in Sydney last Thursday night with my client and close friend, presenter and model Lorinska Anderson.

So before Myer Ambassadors Jennifer Hawkins and Kris Smith took to the catwalk in front of a 500 strong crowd to unveil the Myer Spring/Summer 2013 Collection at the Hordern Pavillion, I had to make sure Lorinska was Myer red-carpet ready. Label of choice…Sass & Bide, accessorised with a little splash of. neon


Sass & Bide, Neon


1. The Shock Tactic Skirt by sass & bide

2. Miya Enamel Stretch Bangle by Forever New

3. Watch by Dior

4. Stella Neon Clutch by Forever New

5. Kallista black heels by Tony Bianco

6. Black tank by Country Road

7. Necklace by Forever New

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August 6th, 2012

MYER Spring/Summer 2012-13. OUT OF AFRICA

Myer’s Spring Summer campaign takes us on an adventure to the land of light and colour with warm sunsets, vibrant and exotic animals and a culture rich in pattern and print that support the dominant theme of colour this Spring Summer 2012/13 season.

Where did Myer Ambassadors Jennifer Hawkins, Jessica Hart and Kris Smith transport to, to accomplish such a task? Epic South Africa.

Myer has delivered a multiude of must haves for the season with the campaign showcasing some of my favourite Australian designers. My personal wardrobe crushes include; Ellery’s pastel geometric mini dress, sass & bide’s galactic silver mini dress and Magdalena Velevska’s citrus neon circle dress- to name but a few.

Download the full catalogue and shop the new collection online now

MYER is OFFICIALLY having a moment - don’t miss it.

Follow me on FACEBOOK & Twitter or Instagram to stay up to date with my fashion and style trends.


(Source: shop.myer.com.au)

July 23rd, 2012

Super Stylin a Maxi. Sass & Bide Any Given Friday

A maxi dress is definitely not everyone’s fashion fave because most of us believe we need to be of a certain height to “pull it off”. Not true. In fact, with the right heel, length and cut, a maxi dress can make you look longer and leaner.

One of my ’must have’ looks this season is Sass & Bide’s Any Given Friday dress. Stunning white silk with intricate beading and nude mesh detailing, classy yet sexy (two splits up the side of each leg, will certainly have you shutting down any room).

Definitely a dress if you’re looking to change it up and make a statement. And if you’re still on the see-saw of long vs.short - this one will meet you right in the middle! Got to have.

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(Source: memoirsofastylist.com.au)

June 6th, 2012

My Style. Sass & Bide Armour

I thought I’d treat myself and head to the Sass & Bide Sale today, even though I promised myself, no more treats. Once I was there, I couldn’t pass on "THE IMPRINT" moulded studded brass cuff. A girl can never have enough statement jewellery and with winter in full flight, I think this will definitely style up my coat!

I HEART Sass & Bide


Whether you require styling for a special occassion, a personal shopping session, wedding, a corporate makeover or perhaps you need to clean out your wardrobe? I am able to provide a range of services tailored to you.

Fashion-conscious from a very young age, it was my friends and co-workers asking for style advice and help to revamp their wardrobes which launched my passion for fashion styling early.