GINGER & SMART. SHAPESHIFTER Spring/Summer 2013
I want and need it all! I want and need it all! This is what I kept repeating to myself as I sat in the audience of the Ginger & Smart Shapeshifter SS13 Collection presentation. Each look that came down the runway, was as equally as amazing as the one that had strutted down the runway before it. Graphics, prints and colours are luminous - all looking sharp in shoes to die for.
Patterns morph from one thing to another, transforming across garments, and the prints are a spectacular visual illusion. As the designers said themselves, there is a new game at play for Ginger and Smart; lengths are longer and shapes are sharp and clean with dresses are strong and structured with sport mesh inserts.
The entire collection had me swooning - and whilst a challenge, I’ve tried to showcase my absolute favourites. Be sure to put your name on any lists as this collection will fly out the door.
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Images by Lucas Dawson