Myer Autumn Winter 2013 Collections Launch
Last Thursday night I attended the Myer Autumn Winter 2013 collections held at Myer’s inaugural Mural Hall. To say I had a wonderful night, would be an understatement. Besides using it as an excuse to wear my new Sass & Bide capulet and shorts, it was fabulous to catch up with some of my favourite fashion bloggers, stylists, publicists and enthusiasts.
Myer Ambassadors Jennifer Hawkins and Kris Smith launched the Myer Autumn Winter 2013 Collections in a spectacular parade that showcased over 150 new season looks by Myer’s stable of leading Australian designers.
Mural Hall, at Myer Melbourne, was transformed into a ‘Modern Day Portraiture Gallery’ featuring fashion images of the ‘Autumn Winter Edit’. Over 350 guests took their seats in a theatre style setting.
Jennifer Hawkins made a stunning entrance in Toni Maticevski to open the show, it was a very “here she comes” moment, her runway presence is undeniable
Jen took to the catwalk five more times through the show wearing gorgeous designs from my favourites including Nicola Finetti, Manning Cartell, Arthur Galan AG, Charlie Brown and sass & bide to close the show.
After my trip to New York and seeing what was coming down the runway, I feel like I’m ready for the new season’s trends, with the key one being the blazer, lightly slung over your shoulders – as demonstrated by me! But in all seriousness, your key items for the new season should include lashings of leather, lace, skinny pants, large floral prints and peplums. Embelishments and metallics are not just for night time and make sure you accessorise your look with a statement bag and oversized floppy hat.
Kris Smith made most women in the audience and some men too, weak at the knees, while International model Alexandra Agoston who starred in the Myer Autumn Winter advertising campaign travelled from New York to appear at the launch.
An after party on the catwalk followed the event with beautiful catering provided by renowned Melbourne caterer The Big Group. I took the time to talk to my fellow fashion friends and catch up on all our favourite looks for the season.
Each collection is available online or instore at Myer
Big thanks to the amazing team at Myer and Kate & Co PR for having me. Can’t wait to dress myself and my clients in the new seasons trends.
Professional images courtesy of Josh Lawson