Front Row. MYER Spring/Summer 2013 Launch
I was privileged enough to attend the Myer Spring Summer 2013 Collections on Thursday night in Sydney where Myer Ambassadors Jennifer Hawkins and Kris Smith launched a spectacular parade that showcased over 170 new season looks by Myer’s leading stable of Australian designers (and some of my personal favourites).
The launch played out in an intimate circular catwalk - a suspended abstract landscape constructed from thousands of individual rope lengths that hovered high above the audience transforming the space and creating our journey to South Africa - the home of Myer’s advertising campaign for the season.
Jennifer Hawkins made a stunning entrance in Toni Maticevski to open the show, flanked by models wearing custom made designs created by Myer’s talented designers. Jayson Brunsdon, Fleur Wood, Ellery, Aurelio Costarella, sass & bide and Manning Cartell proceeded to follow and had me lusting for more.
Jennifer took to the catwalk wearing gorgeous designs from Ellery, Manning Cartell, her swimwear label Cozi and Aurelio Costarella.
Kris Smith showcased leading Myer menswear brands Arthur Galan AG, Dom Bagnato, Blaq and renowned Australian swimwear label Speedo, new to Myer this season.
Closing the show was Jen in a breathtaking Aurelio Costarella gown.
Lucky for me, Myer’s leading designers, including Sarah-Jane Clarke and Heidi Middleton, Kym Ellery, Karen Walker, Magdalena Velevska, Arthur Galan, Yeojin Bae, Jayson Brunsdon, Aurelio Costarella, Nicola Finetti, Leona Edmiston and Wayne Cooper were all in attendance and lucky for me, within arms reach.
An after party on the catwalk followed the event where the fun and fabulous people (or rather fashion) watching really began.
Visit Myer online or visit your nearest store to treat your wardrobe this Spring/Summer, I certainly will be.
Big thanks to the team at Myer for having me.